Jan 22, 2019
Join Dolph as he welcomes Greg Warner, author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, and founder of MarketSmart, a marketing software and services firm. Greg and Dolph approach the subject of engagement fundraising in part one of this two-part episode, but not before they take on some sacred cows of the nonprofit industry. Fun fact: This episode contains more bleeps than any Dolph has aired before!
Greg’s site: www.imarketsmart.com
Engagement Fundraising: How to Raise More Money for Less in the 21st Century: www.engagementfundraisingbook.com
Free fundraising report: www.FundraisingReportCard.com
(3:00) I am thunderous, my friend
(5:00) They’re wasting my money, and you’re letting them
(8:49) Fundraising climate change
(9:20) GenX – we don’t trust ANYTHING!
(11:34) Buh bye, problem funder
(14:13) Charity Water: From nothing to a lot, and without direct mail
(16:20) These three predictors…
(17:52) The pompous and problematic board member(s)
(20:15) Bro time!
(21:21) Ya gotta eat your own dog food
(28:45) Buy. Give. Same thing.