Aug 14, 2018
We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world.
The Chatbubble podcast: http://thechatbubble.com/
(2:06) Optimizing Messenger: 1200 house parties and a march
(4:51) The 4+ options
(7:21) From you to me: Michael elaborates on one-to-one messaging
(10:20) What did we do with phone numbers before messaging???
(11:52) “Be the first to find out”
(14:00) The whole point of the vendor in messaging
(15:57) Lessons from Humane Society International
(17:27) Messenger: advancing from the desktop era
(19:12) A chatbot? Not so much
(21:51) Plan for overflow with broadcast messaging
(23:00) Not picking up the phone? No problem.
(24:24) Text is best
(27:01) The Fantasy Football King