Oct 23, 2018
How’s your organization’s website looking these days? Dolph is joined by Jesse Lane, Chief Marketing Officer of Pure Charity, to discuss the three most common nonprofit website fails and their (sort of) quick fixes.
Jesse's link to a free website review: purecharity.org/snp
State of Good 2018: https://go.purecharity.com/stateofgood/
(2:30) It took a year! Jesse shares a painful memory.
(5:51) The one thing we want people to do
(9:20) It’s a unique situation
(13:01) The footer, aka the “junk drawer” of your website
(18:05) No Jargon Zone
(21:00) Don’t be so abstract
(23:42) Teflon facts; they’re not sticky
(25:05) We know their names and we know their stories – no more stock photos
(28:11) Breakin’ the rules