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Successful Nonprofits Podcast

Aug 7, 2018

Have you ever tried to make a gift on a charity’s website, only to become frustrated by having to complete so many required fields that your attempt to donate timed out? Or how about getting through the form, only to hit the cancel button instead of the submit button because they were nearly identical? These are true events, and just a couple of examples of what to avoid when creating your organization’s online donation form.


Join us as we speak with Ira Horowitz, founder of Cornershop Creative. Ira describes how to make your nonprofit’s online donation form a thing of beauty – and revenue! Learn the do’s and don’ts of asking for gifts from your nonprofit’s website. 



Cornershop Creative:

Plugins available on Cornerstone Creative’s website:


Mentioned platforms:


*****Timestamped Highlights*****

(2:28) Ira explains the conception of the drinking game

(4:54) You’re asking too much!

(6:50) Give your donation form a test run before releasing it

(11:32) Bigger buttons are better

(12:12) Laser focus: removing distractions from your form

(16:31) Ira’s List: Ira recommends giving platforms

(19:54) A fast turnaround is key

(22:52) Hold the lettuce, hold the mayo: custom solutions

(24:15) Location, location, location

(26:13) Content contentment

(27:09) To pop or not to pop

(28:44) Shout out to The West Wing!