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Successful Nonprofits Podcast

Aug 21, 2018

Donor cultivation can be tricky. Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, reminds us that the monthly small-gift donor tends to be extremely loyal and may be an underdeveloped segment of your giving program. 




Monthly Giving: The Sleeping Giant


Monthly donor road map:

Donor templates:


*****Timestamped Highlights*****

(2:55) Growing up in the Netherlands: the inspiration behind monthly giving 

(6:00) History lesson for all you young ‘uns

(8:45) Lamenting the loss of the land line

(9:30) Who converts to sustaining giving?

(11:57) Pioneers of monthly giving  

(14:16) Let them know you know who they are

(16:30) Yes, your parents were correct – call or write to say thanks!

(18:25) The unexpected WOW!

(26:00) Little bits add up

(26:37) Footloose: How Erica became a dancer