Oct 9, 2018
Tiffany Lawrence shares examples from her work with the Appalachian Trail Conservancy and the United Way to describe how storytelling can drive fundraising.
Links:
Orion Strategies: www.orion-strategies.com
Danny’s story: http://appalachiantrail.org/myatstory/a-trail-for-danny
*****Timestamped Highlights*****
(3:12) The persuasion business
(5:25) Give, advocate, or become a champion
(7:08) Six children and a grandma
(14:10) Ask strings
(15:04) How to go about the “ask”
(19:58) The Two Brothers from Different Worlds: A story of adventure and reconnection
(23:57) If you watch it, you’re going to cry
(28:00) The daily good
(32:00) We want the organizations to be human
(33:13) Walking the line: Tiffany’s experiences on Appalachian trail